One thing that some businesses struggle with is that their website isn’t getting enough traffic. Using SEO strategies can help turn that around. There are plenty of avenues in this field to pursue, but for this post I’m going to focus on some major points that you might not have thought of.
Here are some areas that I encounter pretty frequently when I interact with clients:
- One huge factor that might be overlooked is how your site performs on mobile. More than ever, people use their devices for any number of internet searches and applications. The value of a mobile-optimized site has thus increased accordingly. A good user experience on mobile can make a huge difference in determining how frequently people stay and use your site after searching.
- Keep the user experience at the forefront of your decision-making. Before you go about tweaking keywords and resolving other more technical SEO rules, consider first how a user would interact with your content. An otherwise optimized page simply won’t be successful if it doesn’t have any real value to offer a user.
- Adhere to Google’s search guidelines. This one might be a bit more complex. Those guidelines change slightly with each update to Google’s search algorithm. You can find these with Google yourself, although I’d also like to direct you to learn about Penguin, a particular signal within the algorithm that has a significant part in SEO ranking.
- Find outside professional help. For all the good you can probably do on your own, a SEO company such as Found might be a great help. There’s frankly a lot of ground to cover when you’re trying to make your site as optimized as possible. Such a service might be a great relief when you’re struggling in the ranks despite your best efforts.
These are some core considerations that you should take into account if you’re interested in boosting your company’s online presence. There are plenty of SEO strategies out there, so additional research never hurts. I’m leaving this video below, which contains some additional tips that might be helpful in adapting to the most current SEO standards.