Monthly Archives: November 2016

Online Marketing Advice and Help

November 11, 2016

online marketingAs a sort-of followup to my previous post, I wanted to write about some more online marketing advice to help your online presence. There are plenty of ways to boost your online visibility and sales, even beyond essential SEO practices. Here’s another short list of tips that you might want to consider after your site’s SEO is soundly constructed:

  1. Create and bolster a social media presence. In today’s society, social media is becoming increasingly important in reaching your target audience. Start with Facebook and Twitter, and then branch out to other mediums such as Instagram or Pinterest. The latter two platforms are especially helpful if your brand is visual; the image-based posts are the perfect way to show off your products. Social media can be a powerful online marketing tool for you to utilize.
  2. Start a blog on your website. It’s a great way to regularly add new content to your site (which is always helpful). You can also use it as another platform to interact with users. Another benefit of a blog with useful information is that it will inevitably create another source of links that other places on the web can use to link back to your site, thus generating that many more clicks and traffic. Think of different ways to make your content interesting. I like to refer to #1 in this article.
  3. Research your PPC and Google Adwords options. Research the most effective course of action to create an advertising campaign through these options. This is doubly important because this path requires real monetary investment, but it’s also a consistent way to generate extra traffic and revenue towards your site. This list has some good search ad tips for you to think about as well.
  4. Keep track of your progress with an analytics platform. Google Analytics, for example, helps you track traffic on your website and gives you detailed information on the behavior of visitors to your site. You’ll see how long people stay on a page. Or perhaps how frequently links are accessed. Or which pages are most popular. These and more are useful indicators. All of those factors and more can help determine your course of action in the future. For example, lets say that people are spending far more time, on average, interacting with one page than another. What sets that popular page apart? How is that affecting your business? What can you apply to the rest of your site to better emulate that success? There are plenty of lessons to learn about your site after analyzing user behavior.

Online Marketing Conclusion

I hope these pointers can help your website flourish. More than anything, perseverance and trial-and-error are two essential qualities to have when you’re bringing your website onto the world wide web. To elaborate on some additional online marketing techniques, here’s a video that I found helpful:

SEO Strategies to Improve Website Traffic

November 4, 2016

seo strategiesOne thing that some businesses struggle with is that their website isn’t getting enough traffic. Using SEO strategies can help turn that around. There are plenty of avenues in this field to pursue, but for this post I’m going to focus on some major points that you might not have thought of.

Here are some areas that I encounter pretty frequently when I interact with clients:

  1. One huge factor that might be overlooked is how your site performs on mobile. More than ever, people use their devices for any number of internet searches and applications. The value of a mobile-optimized site has thus increased accordingly. A good user experience on mobile can make a huge difference in determining how frequently people stay and use your site after searching.
  2. Keep the user experience at the forefront of your decision-making. Before you go about tweaking keywords and resolving other more technical SEO rules, consider first how a user would interact with your content. An otherwise optimized page simply won’t be successful if it doesn’t have any real value to offer a user.
  3. Adhere to Google’s search guidelines. This one might be a bit more complex. Those guidelines change slightly with each update to Google’s search algorithm. You can find these with Google yourself, although I’d also like to direct you to learn about Penguin, a particular signal within the algorithm that has a significant part in SEO ranking.
  4. Find outside professional help. For all the good you can probably do on your own, a SEO company such as Found might be a great help. There’s frankly a lot of ground to cover when you’re trying to make your site as optimized as possible. Such a service might be a great relief when you’re struggling in the ranks despite your best efforts.

These are some core considerations that you should take into account if you’re interested in boosting your company’s online presence. There are plenty of SEO strategies out there, so additional research never hurts. I’m leaving this video below, which contains some additional tips that might be helpful in adapting to the most current SEO standards.