As a sort-of followup to my previous post, I wanted to write about some more online marketing advice to help your online presence. There are plenty of ways to boost your online visibility and sales, even beyond essential SEO practices. Here’s another short list of tips that you might want to consider after your site’s SEO is soundly constructed:
- Create and bolster a social media presence. In today’s society, social media is becoming increasingly important in reaching your target audience. Start with Facebook and Twitter, and then branch out to other mediums such as Instagram or Pinterest. The latter two platforms are especially helpful if your brand is visual; the image-based posts are the perfect way to show off your products. Social media can be a powerful online marketing tool for you to utilize.
- Start a blog on your website. It’s a great way to regularly add new content to your site (which is always helpful). You can also use it as another platform to interact with users. Another benefit of a blog with useful information is that it will inevitably create another source of links that other places on the web can use to link back to your site, thus generating that many more clicks and traffic. Think of different ways to make your content interesting. I like to refer to #1 in this article.
- Research your PPC and Google Adwords options. Research the most effective course of action to create an advertising campaign through these options. This is doubly important because this path requires real monetary investment, but it’s also a consistent way to generate extra traffic and revenue towards your site. This list has some good search ad tips for you to think about as well.
- Keep track of your progress with an analytics platform. Google Analytics, for example, helps you track traffic on your website and gives you detailed information on the behavior of visitors to your site. You’ll see how long people stay on a page. Or perhaps how frequently links are accessed. Or which pages are most popular. These and more are useful indicators. All of those factors and more can help determine your course of action in the future. For example, lets say that people are spending far more time, on average, interacting with one page than another. What sets that popular page apart? How is that affecting your business? What can you apply to the rest of your site to better emulate that success? There are plenty of lessons to learn about your site after analyzing user behavior.
Online Marketing Conclusion
I hope these pointers can help your website flourish. More than anything, perseverance and trial-and-error are two essential qualities to have when you’re bringing your website onto the world wide web. To elaborate on some additional online marketing techniques, here’s a video that I found helpful: